Premium Leather Bags

This was a normal amazon USA account when we started off in March’22.

Category: Lifestyle (Leather Bags)

Store URL: https://www.amazon.com/stores/
iliNewYork/page/41022239-4051
-428A-8C29-DA74D329C931
 

Number of products – 200+

Account Sales earlier: Average USD 30,000/month

Account Sales: Average USD 65,000 – 90,000/month

ACoS: 73-22%

Duration to achieve this result: 1 Year

Platform: Amazon.com

Following activities, we did to get better ROI month on month.

  • Content optimization in existing listings
  • Image Optimization and Revision in existing listings
  • Added Videos to all existing listings
  • Did a fair competitor analysis for price and accordingly we planned our next marketing strategy
  • We did 100% FBA replication across USA
  • We also started selling in Canada, Mexico through Amazon MCF Prog
  • We opted for paid Vine Reviews where we had less reviews (We got average 20-25 reviews from 30-30 samples)
  • We have started running coupons promotion
  • We revamped whole Ads structure and started more targeted Ads and slowly we reduced ACoS from 73% to min 22% (Average Daily Spend was USD 150-500)
  • We worked on getting more Positive reviews
  • As a result, our 2 major ASINs were ranking in top 50 

Revenue Generation month on month

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