This was a normal amazon USA account when we started off in March’22.
Category: Lifestyle (Leather Bags)
Store URL: https://www.amazon.com/stores/
iliNewYork/page/41022239-4051
-428A-8C29-DA74D329C931
Number of products – 200+
Account Sales earlier: Average USD 30,000/month
Account Sales: Average USD 65,000 – 90,000/month
ACoS: 73-22%
Duration to achieve this result: 1 Year
Platform: Amazon.com
Following activities, we did to get better ROI month on month.
- Content optimization in existing listings
- Image Optimization and Revision in existing listings
- Added Videos to all existing listings
- Did a fair competitor analysis for price and accordingly we planned our next marketing strategy
- We did 100% FBA replication across USA
- We also started selling in Canada, Mexico through Amazon MCF Prog
- We opted for paid Vine Reviews where we had less reviews (We got average 20-25 reviews from 30-30 samples)
- We have started running coupons promotion
- We revamped whole Ads structure and started more targeted Ads and slowly we reduced ACoS from 73% to min 22% (Average Daily Spend was USD 150-500)
- We worked on getting more Positive reviews
- As a result, our 2 major ASINs were ranking in top 50