Beauty

This was a normal amazon India account when we started off in March’22.

Category: Beauty (Semi Permanent Hair Color)

Store URL: https://www.amazon.in/stores/
paradyes/page/D329C3EF-3772-4D67
-86D9-8DD4E6E989B3
 

Number of products – 60

Account Sales earlier: Average INR 2.5 Lac/month

Account Sales: Average INR 18,00,000 to 20,00,000/month

ACoS: 78-27%

Duration to achieve this result: 1 Year

Platform: Amazon.in

Following activities, we did to get better ROI month on month.

  • Content optimization in existing listings
  • Image Optimization and Revision in existing listings
  • Added Videos to all existing listings
  • Did a fair competitor analysis for price and accordingly we planned our next marketing strategy
  • We did 98% FBA replication in 3 major clusters 
  • We have started running coupons promotion
  • We revamped whole Ads structure and started more targeted Ads and slowly we reduced ACoS from 78% to min 17% (Average Daily Spend was 30,000 to 45,000/day)
  • We worked on getting more Positive reviews
  • As a result, our 2 major ASINs were ranking in top 10 and 3 more in Top 50 

Revenue Generation month on month

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