This was a normal amazon India account when we started off in March’22.
Category: Beauty (Semi Permanent Hair Color)
Store URL: https://www.amazon.in/stores/
paradyes/page/D329C3EF-3772-4D67
-86D9-8DD4E6E989B3
Number of products – 60
Account Sales earlier: Average INR 2.5 Lac/month
Account Sales: Average INR 18,00,000 to 20,00,000/month
ACoS: 78-27%
Duration to achieve this result: 1 Year
Platform: Amazon.in
Following activities, we did to get better ROI month on month.
- Content optimization in existing listings
- Image Optimization and Revision in existing listings
- Added Videos to all existing listings
- Did a fair competitor analysis for price and accordingly we planned our next marketing strategy
- We did 98% FBA replication in 3 major clusters
- We have started running coupons promotion
- We revamped whole Ads structure and started more targeted Ads and slowly we reduced ACoS from 78% to min 17% (Average Daily Spend was 30,000 to 45,000/day)
- We worked on getting more Positive reviews
- As a result, our 2 major ASINs were ranking in top 10 and 3 more in Top 50