- +40%
3256.79% revenue from Google Ads Campaigns
It is a Saudi Arabia Retailer of premium home appliances for over a century.
The challenge
Measurement and attribution
People looking for high-end equipment rarely convert by visiting a website very quickly. The purchasing process is long and complex: customers may visit a website multiple times, frequently switching between devices and browsers. Additionally, modern privacy regulations and cookie tracking restrictions have made tracking the full path to conversion impossible.
Traditionally, all marketing analytics tools operate in the same way: they wait until a user converts and then allocate the value from the conversion between traffic sources that led to this conversion.
However, this method is only effective if you can track the entire customer journey, from the initial point of contact. But modern tracking limitations have made it impossible to accurately track the entire path to conversion.
Ad optimisation and targeting:
Advertising platforms like Google Ads or Facebook Ads rely heavily on conversion signals for effective automated bidding optimization and targeting. More signals mean faster algorithm learning and better campaign performance.
Due to the nature of the business, the client website generates fewer but more expensive conversions than the website of a typical e-commerce business.
Typically, these businesses have high conversions and short sales cycles.
Solutions
We’ve collected all the data on clicks, costs, and ad impressions, then automatically linked them to website sessions and conversions. This allows us to get a comprehensive multi-channel view of a company’s marketing activities in a single interface.
We completely rebuilt our client’s AdWords account, dividing it into meaningful campaigns targeting specific demographics and categories.
Group ads within each campaign and create ads that target audiences within each group. As a result, ad engagement begins to increase, which reduced the customer’s cost per ad click.
The more relevant an Ad is to a user’s search, the more likely that user is to click-through. In comparing the first month of running the ad to the month before, the revenue increased from 11,211 to 376,330, i.e., 3256.79% and the conversions increased from 6 to 331, i.e., 5416.67%
Campaign not only resulted in direct revenue growth but also helped the company acquire more traffic to website in general- 1054.33% at CPC of 0.21.
